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How to Incorporate MedSpa into Your Practice & How to Double Your Practice Without Increasing Your Marketing Budget
MedSpa: How to Incorporate into Your Practie
Jessica Edwards, DO; Zara Medical Aesthetics, PLLC
This session will serve as a brief overview of how to incorporate aesthetics into your existing or new practice. Specific procedures as well as potential reactions and side effects will be reviewed for learning purposes. In addition, Texas Medical Board Guidelines and potential malpractice challenges will be discussed.
Objectives:
1. Review various in-office aesthetic procedures that can be performed by osteopathic physicians
2. Review of Texas Laws for delegated procedures
3. Overview of potential reactions and/or side effects with the procedures
How to Double Your Practice Without Increasing Your Marketing Budget
Natalia Luneva; Practice Secret
This presentation will explain how to double a medical practice by improving patient conversion, compliance and retention. The objective is to identify and fix systems that cause practices to lose patients.
Objectives:
1. Identify and fix systems that cause practices to lose patients
Statement of Accreditation
The Texas Osteopathic Medical Association (TOMA) is accredited by the American Osteopathic Association to provide osteopathic continuing medical education for physicians. TOMA designates is program for a maximum of 2 AOA Category 1-A credits and will report CME credits commensurate with the extent of the physician’s participation in this activity.
Grievance Policy
All grievances may be directed to TOMA's Executive Director at toma@txosteo.org. All grievances will receive an initial response within 30 days of receipt. If the participant does not receive a satisfactory response, they can submit a complaint to the Bureau of Osteopathic Education of the AOA at 142 East Ontario Street, Chicago, IL 60611.
Jessica Edwards, DO, Zara Medical Aesthetics
Dr. Jessica Edwards is practicing family medicine in New Braunfels, Texas, and earned her master of science degree from the HSC’s Graduate School of Biomedical Sciences in 2010. She is board certified in Family Medicine and OMT by the American Osteopathic Board of Family Physicians.
She completed her residency at Care Point Health in Family Medicine in Jersey City, New Jersey. In 2016, she was the recipient of the American Osteopathic Foundation/American College of Osteopathic Family Physicians Outstanding Resident in Family Medicine Award.
She was selected and served on AACOM’s prestigious Osteopathic Health Policy Fellowship. She received the National Medicine Association Post Graduate Top Healthcare Professional Under 40 Award in 2019. In 2020, she was a keynote speaker at the TOMA Midwinter Conference. She is the Founder and CEO of Zara Medical Aesthetics and is currently practicing Family Medicine.
Dr. Edwards discloses that she has no relevant financial relationships with any organization producing, marketing, reselling, or distributing health care goods or services consumed by, or used on, patients relative to the content of this presentation.
Natalia Luneva, Consultant, Practice Secret
Natalia Luneva is a marketing and a practice management consultant. She is the founder of Practice Secret, a marketing agency dedicated to helping private practices increase their revenue, expand patient reach and improve patient satisfaction. Natalia has helped dozens of practices achieve success by identifying and fixing broken systems that cause patients to fall though the cracks and implementing a structured approach to marketing and patient retention.
Ms. Luneva discloses that she has no relevant financial relationships with any organization producing, marketing, reselling, or distributing health care goods or services consumed by, or used on, patients relative to the content of this presentation.
