Total Credits: 1 including 1 AOA Category 1-A Credit(s)
Objectives:
1. Understand why and how physicians can share their knowledge and advocate for their profession by serving as a media correspondent.
2. Learn some pearls and tips for serving as a media correspondent for different formats (social media, Zoom interviews, responding to questions over email, OP Eds, etc.).
The Maine Osteopathic Association is accredited by the American Osteopathic Association to provide osteopathic continuing medical education for physicians.The Maine Osteopathic Association designates this program for a maximum of 1.0 AOA Category 1-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
MOA Grievance Policy: All grievances should be initially directed in writing to the MOA Executive Director by email to info@mainedo.org who will share them with the MOA's Program Committee. Grievances will receive a response within 30 days of receipt. If you do not receive a satisfactory response, you may notify the Council on Continuing Medical Education, AOA, 142 East Ontario St., Chicago, IL 60611.
| How to talk to the media_SPTnotes (0.05 MB) | Available after Purchase | ||
| AOA media training tips (1.29 MB) | Available after Purchase | ||
A seasoned journalist and public relations and social media expert, Ernst Lamothe Jr. has worked in the communication industry for more than two decades. He leads media relations and digital social media outreach strategy for the American Osteopathic Association, working to increase national visibility of DOs and osteopathic medicine. In addition, he serves as primary media relations counsel for major AOA initiatives, working directly with leadership on messaging and process for outreach. He is responsible for helping grow and maintain the organization’s brand by identifying media opportunities to promote public awareness of the osteopathic medical
profession. Previously, he covered health care, business, government and schools in New York and Illinois for several newspaper publications. After journalism, he transitioned into the public relations and marketing field working for Advocate Health Care--now Advocate Aurora Health--
which was the largest health system in Illinois. Lamothe Jr. also led communication initiatives at Thornton Township, the largest township in Illinois; handling their public relations, marketing, social media, newsletter, crisis communication, photography and event planning. In addition, he
has been contracted for specific projects to create media opportunities for Illinois-based colleges and businesses in Chicago and New York. Lamothe has been the keynote speaker at various events discussing public relations, marketing and journalism strategies.
Ernst Lamothe Jr. has no actual or potential conflict of interest, financial relationship/arrangement or affiliation with any entity producing, marketing, re-selling or distributing health care goods or services consumed by, or used on, patients.
Dr. Pierce-Talsma is a graduate of Michigan State University College of Osteopathic Medicine and completed an Osteopathic Neuromusculoskeletal Medicine residency program at UNECOM where she also completed a masters degree in Medical Education and Leadership. She currently serves as the Associate Dean of Academic Affairs at UNECOM where she also directs the Resiliency in Leadership program for COM students. She is 2015 AOA Health Policy Fellow and is a Fellow in the National Academy of Osteopathic Medical Educators (FNAOME). She currently serves on the Board of Governors for the American Academy of Osteopathy and is the Chair of the Osteopathic Neuromusculoskeletal Medicine Review Committee at the Accreditation Council of Graduate Medical Education (ACGME). She is a registered yoga teacher (RYT-500) and enjoys paddleboarding and racing people on her Peloton.
Dr. Pierce-Talsm has no actual or potential conflict of interest, financial relationship/arrangement or affiliation with any entity producing, marketing, re-selling or distributing health care goods or services consumed by, or used on, patients.
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